Today’s business world is about more than making money. It’s about giving back to the community and doing your part to make the world a better place for all. Many companies are feeling the pressure to “go green.” It’s a decision that not only boosts brand image, but leads to smart, new business strategies. In Brands Going Green, we look at which companies have found their shade of green and which cannot seem to back up their commitments.

GE has received much publicity for their Ecomagination program. John Righini, director at GE, discusses how this program has affected their brand. Brand Rant looks at Listerine’s voluntary recall for the new Agent Cool Blue mouthwash for children. In the Brand Spotlight this week, Coca-Cola Zero… read more >

Tax season is dreaded by all. With advanced software allowing taxpayers to file their taxes from home, tax services are engaged in a branding battle to crunch your numbers. Various tax services have gotten creative by implementing everything from YouTube to Vanilla Ice in an effort to brand themselves.

A Brand Rant between the Merisant Co., maker of Equal and NutraSweet, and Johnson & Johnson, creator of Splenda, is in full swing. A new sports drink Accelerade, tries to put the lid on Gatorade in this week’s Brand Spotlight. Brad Saylor, senior marketing manager at H&R Block in Kansas City stops by to discuss the success of the newest H&R Block brand campaign, “I Got People.”

With so much going on in the health care field one week wasn’t enough time to cover it all. Models for health care branding, industry trends, drivers, and online health care are all bottled in this show. This is your dose of health care branding.

The Brand Rant covers new information on the Federal Trade Commission cracking down on celebrity endorsements and deceptive advertising. Google takes the Brand Spotlight once again for teaming up with Echostar to offer an auction-based advertising system, including second-by-second commercial ratings.

Health care marketing is a new craze. The invention of new and advanced drugs means health care costs are on the rise. With consumers taking such an interest in the latest advancements, branding is becoming prominent for pharmaceutical companies. This week explores the fashion of pharmaceutical branding.

Branding could be taken to the next level by embedding TV commercials and other forms of advertising in actual TV shows. Brand Rant explains this new marketing concept. Rachel Ray turns the Brand Spotlight on Dunkin’ Doughnuts in an effort to help the chain develop healthier menu items. Dropping in on the show this week is Susan Palombo, Director of Brand Strategy and Client Services at the New York office of Landor Associates, discussing… read more >

The tourism industry has blown up over the last few years and continues to see growth. With travel becoming so popular, new hotspots develop every year, making the tourism sector a competitive one. Whether flying, boating or parking it at a hotel this show visits it all.

In Brand Rant this week, cruise companies are testing the waters with a new strategy to attract a younger audience. Southwest Airlines takes the Brand Spotlight by getting interactive with users of YouTube. Trumpet Advertising owner, Robbie Vitrano, talks about his work with New Orleans to revitalize the tourism industry in the bayou with their new international branding campaign of New Orleans.

Every brand makes promises. Following through on the promise builds a brands image, just as failing to deliver can forever bury a brand. This show talks about the importance of building Brand Trust.

In Brand Rant, Viacom, parent company of MTV and Comedy Central, is in a court war with Google, debating copyright issues over Google’s YouTube video clips. Oprah Winfrey is used to being in the Brand Spotlight. She recently used her branding power to boost the brand of Swedish rye bread, Wasa. Randy Pitzer, Executive Vice President and General Manager of the Technology and Business-to-Business Marketing practice for Edelman gives his insight on the relationship between trust and branding and discusses the trust barometer.